Company of the week: Rubi Laboratories
The ripple effect of our fashion choices on the environment is more profound than one might realize. The journey of producing your favorite shirt or dress not only consumes immense amounts of water but is also directly linked to the release of greenhouse gases.
Did you know that to produce the fabric for just one t-shirt, an estimated 2,700 liters of water is used? With the global apparel market valued at a staggering $2.5 trillion, the resource footprint is enormous. This isn't just about water. The fabric production processes and the chemicals used are major contributors to CO2 emissions.
🏃🏽♀️Enter Rubi Laboratories
Their groundbreaking innovation is akin to decoding nature's best-kept secrets. While plants have been converting CO2 to oxygen through photosynthesis for eons, Rubi Laboratories has developed a proprietary enzyme system that mimics this process. But instead of producing oxygen, they're transforming CO2 into cellulose fibers. 🧵
Yes, you read that right.
They're utilizing CO2 emissions to produce an array of biodegradable fabrics. By generating fabrics with properties similar to popular materials like Viscose and rayon, they really have an angle to revolutionize the fashion industry.
Check out CTVC’s wonderul coverage with Neeka Mashouf, the CEO of Rubi Laboratories where she speaks about their recent partnership with global retail giant Walmart. This collaboration aims to bring sustainable fashion choices to the masses. Mashouf believes that their enzymatic process is not just an innovation but a necessary step towards a sustainable future.
With Rubi Laboratories scaling up to commercial manufacturing, the dream of eco-friendly fashion is not just a possibility but a reality in the making. ♻️
We want send a huge THANK YOU to the power-sisters/founders, Leila Mashouf and Neeka Mashouf, plus the whole Rubi Laboratories team for everything you do! 🌳
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Website: https://www.rubi.earth
Check out CTVC’s full article + interview here: https://lnkd.in/gksnmN5Y
